Font Nerd Friday v.7 Revealed
Sunday, February 22nd, 2009The font evolved from the lettering used for the Ringling Bros. and Barnum & Baily Circus logo is Modesto developed by Jim Parkinson. See the original post here. Congratulations to MikeRDzign for naming it!
Modesto can be purchased from MyFonts. From Parkinson’s site:
Modesto is based on a signpainters lettering style popular in the late-19th and early-20th centuries. It evolved from the lettering I used for the Ringling Bros. and Barnum & Baily Circus Logo.
From MyFonts:
Modesto is based on a hand-lettering style that Parkinson often used in the ’60s and ’70s for ads, book covers and posters.“It was my fall-back position, hand-lettering-wise. It was easy and readily accepted,” says Parkinson. Eventually, it became the Ringling Bros logo, which, in turn, became the Modesto type family. Its classic forms and small serifs recall Goudy’s Copperplate Gothic, although it’s more fancy in its details. Modesto Text has an idiosyncratic lowercase alphabet, the Initials font has a gorgeous outline and the Open Caps have distinctive inlines.









I recently came across an old logo I did for 